Introduce yourselves – where are you from and who plays what?
Rob: Hi! We are Via Coma from San Francisco, CA. I’m Rob and I sing.
Jesse: I’m Jesse and I play piano and sing.
Nic: I’m Nic and I play guitar and sing.
How would you describe your sound and style?
Rob: This question is always really tough, you’d have thought we’d have thought of something clever by now but I suppose the best way to describe our sound and style would be that it’s really personal for our fans.
Jesse: Yeah, it’s easy to relate to but at the same time it feels larger than the listener.
Nic: Like a personal epic.
Rob: It’s something that’s definitely different but it’s familiar.
You’ll be heading along to SXSW 2013 – what are you looking forward to most?
Jesse: After starting this year with a short, but really intense tour (18 shows in 14 days) I haven’t been able to stop thinking about getting back on the road. I’m really looking forward to getting our music out there and networking at SXSW. On a personal note, I’m really excited to visit Kyle, TX. That’s where some of my family is from, and it’s named after my family! Pumped.
Rob: We’ve heard that the industry moves to Austin for the week, which means that it’s a huge concentration of really, really important and powerful people. That presents us with such an incredible opportunity to get our music to these individuals on a firsthand basis and I want to take advantage of every minute to make a lasting impression.
Nic: I’m just looking forward to the sheer amount of people that will be there. I’m very excited to have the chance to perform in front of an audience that is there for the music.
What are you hoping to take away from attending this year?
Jesse: New connections! We really want to branch out and share our music with as many people as possible, and I’m excited to network and meet new faces, new bands, and potentially new people to help push our career forward.
Nic: I love talking with and meeting new people, musician or nonmusician. I hope to take away new friendships and connections.
What’s the best piece of advice you’ve received [or given] to “take on” SXSW?
Nic: Don’t stop. There is so much music and so many people at the festival, if you don’t your time wisely you may miss out on a new opportunity.
Rob: Play as much as you can and wherever you can. If someone wants to have you play in his or her back yard: Do it.
Jesse: Make the most out of all your band members, even if that means splitting up. Take advantage of every opportunity you have. When you’re not playing, make friends.
Are there any other bands you are looking forward to seeing?
Nic: We have a ton of friends that will be performing this year like K Sera, I The Mighty, and The Body Rampant who we’d love to see.
As for the bands I don’t know personally, I hope to catch Civil Twilight, The Joy Formidable, and Barcelona. I’m a huge guitar nerd and all these acts have some incredible sounds they make with their rigs.
Jesse: Too many to name, there’s just so many we want to see.
Rob: Aside to our friends, I’d love to see HRVRD or The Dear Hunter. Macklemore & Ryan Lewis would be cool too. Like Jesse said, there’s just so many.
Where can people catch your sets at SXSW?
Rob: As of right now you can catch us at one or both of our showcases on March 14th (Yes, that’s two in one day). Your first chance is at Big Picture Media’s Rooftop Rodeo at The Blind Pig (317 East 6th Street) at 2PM and your second is the Indie On The Rise showcase upstairs at Coyote Ugly (501 E. 6th Street) at 8PM. Or you can catch us at the Red Gorilla Music Festival on March 16th at 12PM on the drum stage at The Chuggin Monkey (219 E 6th St).
Nic: And hey, if you’d like to have us in your backyard, shoot us an email: firstname.lastname@example.org
Rob: There’s always a chance we’ll announce more dates so like us on facebook [http://facebook.com/viacoma] or follow us on twitter @viacoma or instagram @viacoma to stay up to date with us.
Alternatively, for those not attending this year – where can our readers check out your music?
Jesse: If you can’t make it to SXSW this year, you can visit our bandcamp [http://viacoma.bandcamp.com] to stream or buy our record (the site is mobile friendly, too!).
Rob: But if you don’t have the coin, you can download it for free at our website [http://viacoma.us/download].